Define & diagnose
Set goals, establish measurement and convert audit evidence into a prioritized backlog.
Free SEO Resource Library
28 practical SEO resources built for real implementation.
Combine 18 structured Excel templates with 10 Word prompt libraries containing 160 evidence-led prompts for discovery, audits, strategy, keywords, content, trust and AI visibility.
Excel + Word formats · No email gate · Updated August 2026
Visual Perspective
Free SEO Templates, Checklists & Prompt Libraries in the real world.
Relevant market context, customer intent and measurable digital performance—connected in one focused growth system.
Recommended Workflow
Use the templates and prompts as one connected SEO system.
Use the prompt guides to analyze business context and evidence, then record approved decisions, owners and results in the corresponding spreadsheets.
Research & map
Score keyword opportunities, group shared intent and assign one clear role to every URL.
Create & strengthen
Publish useful content, optimize priority pages and build accurate local and authority signals.
Measure & improve
Track search outcomes, AI mentions, citations, referrals, conversions and the next priority.
The Complete Library
Choose one resource or download the complete toolkit.
Each card explains the resource’s purpose, real contents, ideal inputs, expected workflow and best point to use it.
SEO Plans & Audit Checklists
Plan the engagement, diagnose the site, optimize pages and move the work forward in the correct order.
Open this focused resource page → 01 Workbook Guide
Start Here
The control center for the complete 18-template SEO operating system.
Use this first to understand the recommended workflow, the role of every spreadsheet, the suggested cadence and the 2026 guardrails applied across the library.
What’s inside
- A nine-step quick-start workflow
- Template-by-template purpose and cadence
- Important 2026 SEO and AI-search updates
02 Strategy & Roadmap
SEO Plan Template
A client-ready, 10-phase roadmap that connects SEO activity to business outcomes.
Use it at the beginning of an engagement to define scope, owners, dates, dependencies, deliverables and acceptance criteria before execution begins.
What’s inside
- Discovery, measurement and opportunity planning
- Priority, ownership and deadline fields
- Deliverable and KPI acceptance criteria
03 Technical & Strategic Audit
Full Website Audit Checklist
An evidence-based audit spanning technical SEO, content, local visibility, links, AI search and conversion readiness.
Use it for a new client, a quarterly health review, a migration check or a recovery project. Every issue can be assigned, evidenced and prioritized by business impact.
What’s inside
- Crawling, indexing, architecture and performance
- Content, local, ecommerce and link checks
- Evidence, owner, status and priority tracking
04 Page-Level QA
On-Page SEO Checklist
A repeatable quality-assurance checklist for optimizing priority pages and reusable page templates.
Duplicate it for an important URL or filter it during template QA. The checks cover intent, copy, headings, metadata, media, internal links, schema, UX and measurement.
What’s inside
- Search intent and keyword-to-page alignment
- Metadata, headings, media and internal links
- Pass criteria, impact and implementation evidence
17 Implementation Sequence
Step-by-Step SEO Plan
A dependency-aware operating plan that turns the full SEO system into an execution sequence.
Use it as the weekly implementation board after strategy and audit work are approved. The sequence moves from setup through fixes, content, authority, AI visibility and continuous improvement.
What’s inside
- Ordered actions, inputs, outputs and dependencies
- Recommended tools and acceptance criteria
- Priority, owner, dates, status and evidence
Keyword & Content Templates
Turn search demand into clean keyword clusters, topical architecture and a repeatable editorial workflow.
Open this focused resource page → 05 Demand Research
Keyword Research Template
A structured keyword database with a formula-driven opportunity-scoring workflow.
Replace the examples with current market data, then compare demand, difficulty, commercial fit, intent and funnel stage using one consistent source and date.
What’s inside
- Volume, difficulty, CPC and trend fields
- Intent, funnel stage and business-fit scoring
- Target URL, SERP feature and status mapping
06 Intent Clustering
Keyword Cluster Template
Group related queries by shared intent and SERP similarity—not wording alone.
Use this after keyword research to decide which terms belong on one page, which need supporting assets and where cannibalization should be consolidated or separated.
What’s inside
- Cluster IDs and parent-topic mapping
- SERP similarity and keyword roles
- Target URL and cannibalization actions
07 Topical Architecture
Content Cluster Template
Plan pillar pages, supporting content and internal-link relationships as one connected system.
Use it to build a 90-day content roadmap around real topic coverage, proof, conversion goals and refresh cycles instead of publishing isolated articles.
What’s inside
- Pillar, hub and supporting-asset mapping
- Internal links, intent and funnel roles
- Proof requirements, CTA goals and refresh dates
08 Editorial Workflow
Content Creation Guide
A complete brief-to-publish production and quality-control workflow.
Run every important content asset through this checklist to coordinate research, original evidence, drafting, human review, SEO, AEO, accessibility, launch QA and maintenance.
What’s inside
- Strategy, research, evidence and drafting gates
- SEO, AEO, accessibility and conversion checks
- Publishing, measurement and refresh workflow
Local SEO & Backlink Sheets
Keep business data accurate, manage citation opportunities and pursue ethical audience-first authority building.
Open this focused resource page → 09 Local Source of Truth
NAP & Business Entity Master
A canonical record of the approved business facts used across local profiles and citations.
Complete this before creating or correcting listings. It prevents conflicting names, addresses, phone numbers, hours, categories and service information from spreading across the web.
What’s inside
- Business identity, address and contact fields
- Hours, categories, services and profile URLs
- Approved variants, evidence and ownership
10 Free & Freemium Listings
Local Citation Tracker
A curated tracker for map, directory, profile and niche citation opportunities.
Use it after the NAP master is approved. Verify each platform’s current terms, submit accurate data and save live evidence instead of treating citation volume as the goal.
What’s inside
- 44 local listing opportunities
- Market, verification and submission details
- Priority, status, owner and live-evidence fields
11 Editorial Outreach
Guest Post Sites Tracker
A quality-first list of free-to-pitch editorial contribution opportunities.
Use it to match real practitioner expertise with relevant publications. Acceptance and links are never guaranteed; audience fit, originality and editorial standards come first.
What’s inside
- 24 current contribution targets
- Topic fit, submission URL and editorial standard
- Link policy, priority, status and risk notes
12 Community Publishing
Web 2.0 & Community Sites List
A curated list of platforms for genuine, maintained publishing and community participation.
Use these sites only when the platform, audience and format fit a real content plan. The workbook explicitly rejects disposable properties, spun posts, link wheels and mass posting.
What’s inside
- 26 publishing and community platforms
- Use case, access level and link-policy notes
- Quality rules, priorities and risk guidance
AI SEO, AEO & GEO Checklists
Improve eligibility, evidence, entity clarity and measurement across AI Overviews and generative answer systems.
Open this focused resource page → 13 Google AI Search
Google AI Overview Guide
A 2026 source-backed readiness checklist for Google AI Overviews and AI Mode.
Use it to review eligibility, crawlability, content distinctiveness, evidence, media, official measurement and myths. It improves readiness but does not promise inclusion or citation.
What’s inside
- Eligibility, controls and technical access
- Evidence, structure, media and source quality
- Official reporting and myth checks
14 Multi-Engine Measurement
AI Visibility Audit
Audit how a brand is accessed, understood, mentioned and cited across AI search experiences.
Use a fixed prompt set and documented testing conditions to measure visibility across relevant engines without confusing mentions, citations, referrals, accuracy and conversions.
What’s inside
- Crawler access and technical eligibility
- Prompt benchmarks, citations and source-share tracking
- Entity accuracy, referrals and competitor comparison
15 Answer Engine Optimization
AEO Template
A question-to-answer workflow for creating direct, useful and well-supported answers.
Use it for answer-led pages, FAQs, support content and comparison content. It connects real audience questions with intent, evidence, entities, structured data, UX and measurement.
What’s inside
- Question inventory, intent and audience mapping
- Direct-answer, evidence and entity checks
- Structured data, voice, authority and measurement
16 Generative Engine Optimization
GEO Checklist
A practical checklist for building sources that generative systems can confidently retrieve and cite.
Use it to strengthen original evidence, source clarity, entity consistency, technical access, reputation, distribution and volatility-aware measurement across generative engines.
What’s inside
- Engine, prompt and baseline strategy
- Citation-worthy evidence and source structure
- Entity, reputation, distribution and measurement checks
18 Reference Library
Official Sources & 2026 Change Log
The primary-source reference sheet behind the templates and their current guardrails.
Use it to verify recommendations, audit policy-sensitive claims and schedule quarterly rechecks for crawler documentation, AI-search controls, link policies and contributor programs.
What’s inside
- Official Google, Bing and OpenAI references
- Current takeaways and affected templates
- Checked dates, URLs and maintenance notes
SEO Prompt Documents
Use 160 evidence-led prompts to turn business context and real data into audits, strategies, briefs, content and measurable next actions.
Open this focused resource page → P01 Discovery Intelligence
Website & Business Understanding Prompts
Build an evidence-led understanding of the business before choosing keywords, pages or tactics.
Use this collection at the start of an engagement. Its prompts turn website evidence, stakeholder knowledge and available performance data into a business brief, audience model, offer taxonomy, buyer journey and conversion-path diagnosis—while clearly separating facts from assumptions.
What’s inside
- Business model, audience, offer and positioning analysis
- Local, ecommerce and B2B/SaaS discovery briefs
- Architecture, competitor, trust and stakeholder-question workflows
P02 Strategy & Roadmaps
SEO Plan Prompts
Convert research and audit findings into practical SEO plans with owners, priorities and measurable outcomes.
Use these prompts after discovery and baseline analysis. They create 90-day and 12-month roadmaps, launch or recovery plans, channel-specific programs, KPI trees, budget scenarios and executive-ready priorities without turning estimates into promises.
What’s inside
- Integrated, 90-day and 12-month SEO planning
- Local, ecommerce, B2B/SaaS, content and technical plans
- KPI, budget, prioritization and executive red-team prompts
P03 Implementation Audits
Full Website Audit Prompts
Diagnose technical, content, authority, tracking and AI-search issues with evidence and implementation context.
Use this library for a new client, performance decline, migration or scheduled health review. The prompts request the right crawl, analytics and platform evidence, distinguish observed problems from hypotheses and finish with a prioritized owner-ready backlog.
What’s inside
- Crawl, indexation, rendering, architecture and performance audits
- Content, schema, local, ecommerce, links and analytics audits
- Traffic-drop, migration, AI readiness and backlog prioritization
P04 Page Optimization
On-Page SEO Prompts
Create page-level optimization briefs that align intent, content, metadata, links, media, schema and conversion.
Use one focused prompt for the page problem at hand or the master prompt for a complete review. The library covers service, location, ecommerce and editorial formats, with safeguards against keyword stuffing, unsupported claims and destructive rewrites.
What’s inside
- Intent, titles, descriptions, headings and direct answers
- Semantic coverage, links, media, schema and FAQs
- Service, local, ecommerce, article, UX and refresh workflows
P05 Demand Intelligence
Keyword Research Prompts
Build and prioritize a keyword universe using real demand, business fit, intent and available performance data.
Use these prompts before clustering or page mapping. They guide seed expansion, competitor and Search Console mining, commercial and informational research, local or ecommerce discovery, opportunity scoring and scenario planning while requiring source dates and transparent assumptions.
What’s inside
- Seed, competitor-gap, Search Console and long-tail research
- Commercial, local, ecommerce, B2B/SaaS and semantic discovery
- Trend, AI fan-out, scoring, forecasting and dataset QA
P06 Intent & SERP Clustering
Keyword Cluster Prompts
Turn keyword datasets into defensible page groups using intent and SERP similarity rather than wording alone.
Use this collection after keyword research. The prompts clean the dataset, validate whether queries belong on one page, select primary and secondary terms, map clusters to page types and existing URLs, identify cannibalization and create a prioritized publishing queue.
What’s inside
- Normalization, intent classification and SERP validation
- Primary terms, page types, URL mapping and cannibalization
- Local, ecommerce, B2B/SaaS, hub-spoke and cluster QA
P07 Topical Architecture
Content Cluster Prompts
Design useful topical ecosystems that connect pillar pages, supporting assets, journeys and internal links.
Use these prompts after keyword clustering to decide how topics should be organized and sequenced. They cover entity and buyer-journey maps, competitor gaps, local, ecommerce and SaaS clusters, resource centers, AI query fan-out, consolidation and topical-quality review.
What’s inside
- Topical maps, pillar-spoke and entity architectures
- Journey, competitor, local, ecommerce and B2B/SaaS clusters
- Internal links, publishing order, repair and authority QA
P08 Evidence-Led Production
Content Creation Prompts
Move from research and expert evidence to publish-ready content without generic, unsupported AI copy.
Use the narrowest prompt for the production stage: brief, outline, research plan, SME interview, draft, refresh, metadata or QA. The workflows support articles, services, locations, ecommerce, comparisons, tutorials, case studies and answer modules.
What’s inside
- Briefs, outlines, research, SME interviews and information gain
- Multiple page-type drafts, FAQs, comparisons and case studies
- Refreshes, publishing packages, fact-checking and AI-content red teams
P09 Trust & Credibility
E-E-A-T Building Prompts
Strengthen real experience, expertise, accountability, evidence and third-party trust across the site.
Use this library when a site needs stronger authorship, sourcing, policies, first-hand proof, reputation or entity consistency. It includes extra care for YMYL topics and avoids treating E-E-A-T as a score, markup shortcut or guarantee of rankings.
What’s inside
- Author, reviewer, About, team and editorial-policy systems
- Sources, first-hand experience, original research and YMYL trust
- Reputation, reviews, policies, entities, schema and digital PR
P10 AI Search & Citations
AI Visibility Prompts
Audit and improve discovery, accurate representation, citations and measurement across major AI search experiences.
Use these 2026 prompts for Google AI features, ChatGPT search, Bing and Copilot, entity clarity, crawler controls, citation readiness and responsible testing. The collection explicitly rejects unsupported “AI ranking” guarantees and platform myths.
What’s inside
- Google AI, ChatGPT, Bing/Copilot and crawler-access audits
- Citation gaps, answer modules, entity, reputation and freshness plans
- Prompt testing, measurement, misrepresentation response and 90-day roadmap
Templates and prompts support good judgment; they do not replace it.
Replace every bracketed field, attach the strongest available evidence and review assumptions before implementation. Platform rules and controls can change, so verify current official sources for high-impact decisions.
- Never let an AI assistant invent access, metrics, sources, quotes or implementation results.
- Separate observed facts, calculations, hypotheses and recommendations.
- Use human and subject-matter review before publishing or changing a live website.
- Measure traffic, conversions, mentions, citations and business outcomes separately.
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