Choose focused prompts for discovery, audits, keywords, content, trust and AI visibility
160 Copy-Ready SEO Prompts
Use AI as a structured SEO assistant—not a guessing machine.
Choose from 160 evidence-led prompts across 10 Word documents. Each workflow defines the inputs, constraints and expected output for discovery, strategy, audits, keywords, content, trust and AI visibility.
Word documents · No email gate · Practical context included
Visual Perspective
SEO Prompt Documents in the real world.
Relevant market context, customer intent and measurable digital performance—connected in one focused growth system.
Why This Collection Matters
Give AI tools the context, evidence requirements, output structure and guardrails needed for useful SEO work.
Every download includes enough structure to support real work, while leaving room for your market, evidence, priorities and professional judgment.
Supply real inputs and force facts, assumptions and recommendations to remain separate
Produce structured outputs that can be reviewed and transferred into the matching sheets
Free Downloads
SEO Prompt Documents
Use 160 evidence-led prompts to turn business context and real data into audits, strategies, briefs, content and measurable next actions. Choose the file that matches your current task, or use the recommended sequence below.
P01Discovery Intelligence
Website & Business Understanding Prompts
Build an evidence-led understanding of the business before choosing keywords, pages or tactics.
Use this collection at the start of an engagement. Its prompts turn website evidence, stakeholder knowledge and available performance data into a business brief, audience model, offer taxonomy, buyer journey and conversion-path diagnosis—while clearly separating facts from assumptions.
What’s inside
- Business model, audience, offer and positioning analysis
- Local, ecommerce and B2B/SaaS discovery briefs
- Architecture, competitor, trust and stakeholder-question workflows
P02Strategy & Roadmaps
SEO Plan Prompts
Convert research and audit findings into practical SEO plans with owners, priorities and measurable outcomes.
Use these prompts after discovery and baseline analysis. They create 90-day and 12-month roadmaps, launch or recovery plans, channel-specific programs, KPI trees, budget scenarios and executive-ready priorities without turning estimates into promises.
What’s inside
- Integrated, 90-day and 12-month SEO planning
- Local, ecommerce, B2B/SaaS, content and technical plans
- KPI, budget, prioritization and executive red-team prompts
P03Implementation Audits
Full Website Audit Prompts
Diagnose technical, content, authority, tracking and AI-search issues with evidence and implementation context.
Use this library for a new client, performance decline, migration or scheduled health review. The prompts request the right crawl, analytics and platform evidence, distinguish observed problems from hypotheses and finish with a prioritized owner-ready backlog.
What’s inside
- Crawl, indexation, rendering, architecture and performance audits
- Content, schema, local, ecommerce, links and analytics audits
- Traffic-drop, migration, AI readiness and backlog prioritization
P04Page Optimization
On-Page SEO Prompts
Create page-level optimization briefs that align intent, content, metadata, links, media, schema and conversion.
Use one focused prompt for the page problem at hand or the master prompt for a complete review. The library covers service, location, ecommerce and editorial formats, with safeguards against keyword stuffing, unsupported claims and destructive rewrites.
What’s inside
- Intent, titles, descriptions, headings and direct answers
- Semantic coverage, links, media, schema and FAQs
- Service, local, ecommerce, article, UX and refresh workflows
P05Demand Intelligence
Keyword Research Prompts
Build and prioritize a keyword universe using real demand, business fit, intent and available performance data.
Use these prompts before clustering or page mapping. They guide seed expansion, competitor and Search Console mining, commercial and informational research, local or ecommerce discovery, opportunity scoring and scenario planning while requiring source dates and transparent assumptions.
What’s inside
- Seed, competitor-gap, Search Console and long-tail research
- Commercial, local, ecommerce, B2B/SaaS and semantic discovery
- Trend, AI fan-out, scoring, forecasting and dataset QA
P06Intent & SERP Clustering
Keyword Cluster Prompts
Turn keyword datasets into defensible page groups using intent and SERP similarity rather than wording alone.
Use this collection after keyword research. The prompts clean the dataset, validate whether queries belong on one page, select primary and secondary terms, map clusters to page types and existing URLs, identify cannibalization and create a prioritized publishing queue.
What’s inside
- Normalization, intent classification and SERP validation
- Primary terms, page types, URL mapping and cannibalization
- Local, ecommerce, B2B/SaaS, hub-spoke and cluster QA
P07Topical Architecture
Content Cluster Prompts
Design useful topical ecosystems that connect pillar pages, supporting assets, journeys and internal links.
Use these prompts after keyword clustering to decide how topics should be organized and sequenced. They cover entity and buyer-journey maps, competitor gaps, local, ecommerce and SaaS clusters, resource centers, AI query fan-out, consolidation and topical-quality review.
What’s inside
- Topical maps, pillar-spoke and entity architectures
- Journey, competitor, local, ecommerce and B2B/SaaS clusters
- Internal links, publishing order, repair and authority QA
P08Evidence-Led Production
Content Creation Prompts
Move from research and expert evidence to publish-ready content without generic, unsupported AI copy.
Use the narrowest prompt for the production stage: brief, outline, research plan, SME interview, draft, refresh, metadata or QA. The workflows support articles, services, locations, ecommerce, comparisons, tutorials, case studies and answer modules.
What’s inside
- Briefs, outlines, research, SME interviews and information gain
- Multiple page-type drafts, FAQs, comparisons and case studies
- Refreshes, publishing packages, fact-checking and AI-content red teams
P09Trust & Credibility
E-E-A-T Building Prompts
Strengthen real experience, expertise, accountability, evidence and third-party trust across the site.
Use this library when a site needs stronger authorship, sourcing, policies, first-hand proof, reputation or entity consistency. It includes extra care for YMYL topics and avoids treating E-E-A-T as a score, markup shortcut or guarantee of rankings.
What’s inside
- Author, reviewer, About, team and editorial-policy systems
- Sources, first-hand experience, original research and YMYL trust
- Reputation, reviews, policies, entities, schema and digital PR
P10AI Search & Citations
AI Visibility Prompts
Audit and improve discovery, accurate representation, citations and measurement across major AI search experiences.
Use these 2026 prompts for Google AI features, ChatGPT search, Bing and Copilot, entity clarity, crawler controls, citation readiness and responsible testing. The collection explicitly rejects unsupported “AI ranking” guarantees and platform myths.
What’s inside
- Google AI, ChatGPT, Bing/Copilot and crawler-access audits
- Citation gaps, answer modules, entity, reputation and freshness plans
- Prompt testing, measurement, misrepresentation response and 90-day roadmap
Recommended Sequence
How to use this collection.
Follow the sequence once, then adapt the cadence to the size of the site, the available evidence and the team responsible for delivery.
Choose the narrowest prompt for the current task
Record the input, decision, owner and evidence before moving to the next stage.
Replace every bracketed field with real context
Record the input, decision, owner and evidence before moving to the next stage.
Attach available crawl, search, analytics or business evidence
Record the input, decision, owner and evidence before moving to the next stage.
Review the output before adding decisions to a working sheet
Record the input, decision, owner and evidence before moving to the next stage.
Strong templates support judgment; they do not replace it.
Verify current platform requirements, replace example data, document assumptions and review every high-impact recommendation before changing a live website.
- Use current first-party business and performance data whenever possible.
- Separate observed facts, calculations, hypotheses and recommendations.
- Assign an owner, deadline and acceptance test to implementation work.
- Keep a record of source dates, changes made and measurable outcomes.
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