An independent carpet cleaning business needed stronger map visibility, better category alignment and more consistent signals across its website, citations and Google Business Profile.
The company had limited map visibility, inconsistent service information and no repeatable process for profile content, reviews or local landing-page support.
The campaign combined technical cleanup, stronger relevance signals and better measurement.
Rebuilt the Google Business Profile service and category structure
Aligned website service pages with the profile and local search intent
Improved NAP consistency across priority citations
Introduced weekly photo, post and Q&A activity
Created a policy-compliant review request and response workflow
Connected call tracking and GBP performance reporting
Calls increased as the profile became more complete, relevant and active. The website and business profile began reinforcing each other, creating a stronger local search journey from discovery to phone call.
“The profile stopped being a static listing and became a real lead channel. We finally understood which improvements were driving calls.”Atlanta Carpet Cleaning
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